If there's one type of company that knows just how to rebrand, it's a failed MLM after a career-ending scandal breaks out.
In this industry, oahu is the oldest (and most obvious) trick in the PR book. But a little scandal never hurt anyone, right?
Ava Anderson has bounced right back from the run-in with the USDA in the proper execution of a brandname, shiny new MLM: Pure Haven Essentials.
Sound right? In either case, here's the entire review on Pure Haven Essentials.
Overview
Pure Haven Essentials is really a rebranding of Ava Anderson, which power down after multiple USDA investigations into the company that found toxic chemicals in their products…despite their slogan being “quality products without harmful chemicals.
Not only this, but they had been marketing their essential oils as “organic” in violation of USDA rules and regulations.
Well, the company wasted no time. They power down on January 26 2016, and re-launched on February 12 ( 3 weeks later) as Pure Haven Essentials.
Now they're already back at claiming to be USDA Organic Certified. Luckily, now it appears to be legit, and they already passed a fairly rigorous audit done by Oregon Tilth Certified Organic.
Their application to be part of the Direct Selling Association continues to be pending.
Since re-launching they appear to own replaced their leadership more than once. Joe Ochoa was announced as their latest CEO back in May of 2016. Before that, he co-founded and ran South Hill Designs, a $30 million direct sales company scam, for almost 4 years.
Based on his LinkedIn profile, he's only their interim CEO, so that it looks like the company continues to be in a significant transition period and probably won't be stable for a while. The CEO himself states that Pure Haven Essentials is “in distress due to the sudden departure of family ownership.
However, he's already bumped their revenue up from $15 million to $20 million, which counts for something. Maybe they can turn the company around.
Just how much does Pure Haven Essentials cost?
It costs $99 to become listed on and choose the Pure Havens Essentials Business Kit, which includes a number of products which can be sold.
Additionally, you should do at least $300 PV monthly to keep active.
Recap
Overall, they've got a legit compensation plan. Not only is it transparent and very easy, nonetheless it clearly focuses some attention on personal product sales and not only recruitment. The fact even the greatest rankings have to help keep selling $1,000+ in product a month means that MLM is less scammy than many.
Run-ins with the USDA previously regarding toxic ingredients are pretty alarming, though. Hopefully they've got that taken care of completely, but it's still a little early to say.
But you've GOT to build up a HUGE downline to do well in just about any MLM, and that's hard enough to do at very well-established companies with perfect records.
Trying to do it at a company with a massive red mark on their record would be nearly impossible.
But if you want automated ways to create passive income, there are better ways.
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